DRIVER TESTIMONIALS

“With Joe’s help two years ago we were able to seal a deal with Arby’s. They loved the proposal he put together for us. They said it looked great and had everything a business looks for in a potential driver.”

Kyle Calmes

ASA Midwest super late model series Touring Star

Freedom, WI

“Joe’s backround in race marketing really helped me understand what businesses are looking for in a race team.Since having Joe make up my proposals for me I have gained several great sponsors over the past few years and I think that his proposals are brief and to the point but yet have everything a potential sponsor needs to know!”

Lance Arneson

IMCA Modified

Krakow, WI

“We were real happy with the work Joe did. We were able to get a couple of new sponsors almost right away with the proposal he put together for us.”

Jeff Curtin

Fastrak Late Model

Shawano, WI

October, 2009 Sponsorship tip of the month…..

What does 2010 hold?

By Joe Verdegan

As race teams hoist their racing chassis up on jackstands for the winter, or shove their machines behind the shed or tuck them away in the corner of the race shop, the time is NOW for you to being your search for marketing partners for the 2010 racing season.

With our country (hopefully) on the tail end of one of the worst economic recessions since the 1970’s,  there are many reasons while race teams can be optimistic when they ponder what they’ll do for advertisers to keep their racing programs solvent in 2010.  Truth is, companies craft their advertising budgets for the upcoming fiscal year NOW rather than in Spring, when teams often decide to throw together a half-hearted attempt to secure ad dollars. (note we use the term ad dollars and refrain from using the term sponsorship whenever possible).

Going after businesses to support your racing effort is pretty much like going to the dentist.  Very few people like doing it, and put it off as long as possible.   Let’s face it - it’s tough work!  It really is.  In order to be successful you must “dig in” and stay persistent.  Get used to rejection.  It’s going to happen.  Use it as a motivator.  Because it’s time consuming and is akin to getting a tooth pulled, car owners and drivers often put off any serious marketing efforts until late winter/early Spring, if at all.

Back to what we said two paragraphs up as to one of many reasons why you can be optimistic.  Why can you?  I’ll tell you why.  First off, we must separate ourselves from NASCAR.  Short track racing, quite frankly, offers a much more exciting product at a much more affordable price than does NASCAR.  We are NOT NASCAR!   Whether it’s dirt or pavement, a weekly show or a touring series, open-wheeled or fendered racers, we’ve got a dynamite product!  We really do!

For what some people spend to go to one Cup race per year you can attend races at your weekly track darn near every night of the year, with a lot fewer headaches.  So what if you don’t have Jimmy Johnson or Dale Earnhardt Jr. at your track every week?  You don’t need them.  You’ve got your local track heroes and villains (EVERY track needs a villain.  Does yours have one?)  Get these potential sponsors to the track in 2010, if you didn’t at all this past summer.

Problem is, there are still many in the business community who look at racing as a whole as “NASCAR”.  Weekly racing is a totally different animal.  Therefore, we’ve got to paint the picture for the potential advertisers.  That can be illustrated in a letter perfect, full color motorsports marketing portfolio.   That’s where we can help!  We’ve got an Early Bird special we’ll be running through the month of November. Five complete letter perfect, full color, professionally bound portfolios for just $150.00.  Shoot us an email @ jverdegan2@new.rr.com for more information.  We promise a response.

Thanks for reading!  See you at the tracks!